PRESS RELEASES

On this page you will find promo pictures and information about the latest collections. Some of them will then be featured on my blog:


A-England nail polish




Illamasqua Skin Base Foundation

Inspired by the cult Asian market Beauty Balm creams, Skin Base Foundation is a brand new, refined formula unlike anything on the UK market. The ultimate ‘skin realism’ foundation.

Easily blendable, it effortlessly creates a perfect complexion, and like the entire Illamasqua foundation range, is undetectable in a professional HD environment. Suitable for all skin types, it smoothes, softens and conditions your skin whilst providing natural, buildable coverage.

“Skin Base is an innovative formula that doesn’t require any outlandish marketing claims. In my 20 years experience as a professional make-up artist, I have tried some fantastic foundation innovations, but nothing compares to Skin Base’s winning texture and professional finish – it will leave you staring at your immaculate skin in wonderment. I was an immediate convert, and take tremendous pride in introducing this to the market.” David Horne, Illamasqua Director of Product DevelopmentDavid explains the evolution of the product further in the latest Illamasqua video at youtube.com/illamasqua.

Illamasqua’s revolutionary new foundation is a 'water in silicone' based formula that works effectively as both skincare and foundation.

Skin Base can be used as a primer, liquid concealer, or foundation that melts into the skin to even out and balance skin tones providing undetectable yet flawless enhancement. Non-evident foundation appearance. Believable skin finish.Skin Base contains a Vitamin C derivative which can scavenge and destroy aggressive oxidizing agents and free radicals on the skin.Skin Base will be available in 18 shades, incorporating every skintone.

Available online from 23rd June £25 - 30ml

Illamasqua Skin Sketching

Ever since the 1940s, when Greta Garbo picked up her black pencil and created the iconic illusion of depth on her eye socket line for the Hollywood cameras, make-up users across the world have searched for the tools and technique to create that show-stopping moment.
Modern lives are bound in an endless chain of time constraints, practicality, and tiny clutch bags, which conspire to make the luxury of make-up application before, during or even after work an endless challenge.
Therefore, the Illamasqua School of Make-Up Art, a hub of unbridled creativity, has developed a simple yet brilliant solution to tick all the boxes of time, practicality and space saving – the Skin Sketching Technique.
Skin Sketching enables you to define, contour and highlight your face all using Illamasqua Medium Pencils. Choose from the two categories of neutral or vibrant tones to create a wide range of looks, from subtle contouring to bright graffiti for your eyes!
With the Medium Pencil’s, blendable, long-lasting creamy formula, that glides on effortlessly, this innovative technique will take you from boardroom to bar in minutes.
The Secret of the Skin Sketching Technique: Neutrals
1. Smudge Medium Pencil in ‘Vow’ (nude apricot) all over the eyelid to reduce redness and blemishes and create a soft nude base.
2. Draw Medium Pencil in ‘Flinch’ (soft charcoal) along your upper socket line and under the eye for definition.
3. Scrawl Medium Pencil in ‘Honour’ (rich brown) on the outer third of the eye and on your bottom waterline for sexy smokiness.
4. Blend the three colours together with Blending Brush I.
Alternatively, experiment with Illamasqua’s array of Vibrant Tones to tap into Summer’s colour-blocking brights trend.
Check out Illamasqua.com/tutorials from the beginning of May for more inspiration and a step-by-step guide to creating your Skin Sketching look.
Illamasqua Medium Pencils £13.00




China Glaze Crackle Glaze Metals
I don´t have much info on this one but I just had to share with you. This is so exciting! More crackle from China Glaze. Should be released this summer.




MISA Paradise Shore


FingerPain​ts Summer Collection - Peace, Love & Color




ESCAPE THIS SUMMER WITH HIGH SHINE AND BRIGHT SHIMMER





China Glaze Introduces Six Sizzling Shimmers and Cremes

Los Angeles, CA – (October 2010): Take an exotic island escape with China Glaze this summer with a tropical, shimmering rainbow of brilliant bright colors! Mix and match these hot hues to add a candy-like pop to that summer manicure and pedicure. Colors in the collection include:

· Papaya Punch: Crème based vivid orange.

· 108 Degrees: Flirtatious berry pink with specks of micro glitter.

· Senorita Bonita: Passionate purple shimmer with pink micro glitter.

· Blue Iguana: Bold and daring sparkly blue.

· Cha Cha Cha: Vivacious shimmer green.

· Electric Pineapple: High intensity crème based lime green.

Escape this summer to a far away place with China Glaze. Vacation in color!
The China Glaze Island Escape collection will be available as open stock colors, 6 piece box collection, 6 piece counter display, 12 piece counter display and 36 piece rack.
China Glaze is free of DBP, toluene, and added formaldehyde.
China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Twitter: http://twitter.com/ChinaGlaze
China Glaze is a division of American International Industries.

Shatter Line Extended with Bold Blues!

OPI expands its Shatter line with the addition of three new trendsetting shades: Blue, Navy and Turquoise. With nautical hues of cobalt, indigo and sapphire, these blues provide the perfect look for summer nails in one simple step. Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over any dry OPI hue. Adding top coat takes Shatter from matte to glossy in seconds.


“Black Shatter was received with great fanfare, showing that women are looking for new ways to express themselves and are excited to try different textures on their nails,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “By adding a variety of colors to the line, there are more options for every woman, whether she is looking for a funky aquamarine or elegant deep blue. Unlike traditional nail art which can be complicated and difficult to replicate, Shatter is easy to use and allows everyone to experiment with this new trend.”

In addition to the original Black Shatter, the line also features the Shatter coat in White, Red and Silver. All Shatter retail displays now feature Quick Response (QR) code, a two-dimensional barcode readable by smart phones and mobile phones with cameras and Internet capability. A quick scan of the display’s QR code will directly link to a demonstrational video – making application foolproof.

All Shatter products contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.

Blue Shatter, Navy Shatter, and Turquoise Shatter will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Shatter coat.
 


 


White and Red Shatter Debut for French Open!

OPI captures Serena Williams’ winning spirit with four additions to the Glam Slam! collection, including two new shades of the fashionable, must-have Shatter – Red and White. Launching in conjunction with the French Open, Glam Slam! France celebrates with two duo-packs for four unbeatable looks.


The first Lacquer set includes Spark de Triomphe (a monumentally marvelous silver glitter), paired with White Shatter. Once applied over completely dried Nail Lacquer, Shatter begins to crackle, leaving behind a two-texture pattern on each nail. The second Lacquer set features Rally Pretty Pink (rise to the occasion with this shimmering sunset-pink), paired with Red Shatter.

“We are very excited to continue working with tennis superstar Serena Williams to launch the next Glam Slam! shades,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “France is a country with a rich history in fashion and setting trends. These four new color options are ideal for showcasing your own personal style, à la Serena, whether worn alone or overlaid with Shatter for instant nail art.”

“Whether I’m on or off the court, style is important,” explains Serena Williams. “In addition to watching the runways for the latest trends, I think it’s important to add my own unique elements. With the new White and Red Shatter, I can customize my nails for a high-fashion take on the classically elegant silver and sunset shades in the Glam Slam! France collection.”

Serena Williams has received the World Number One in singles ranking by the Women’s Tennis Association on five separate occasions, along with being listed as sixth on the all-time greatest champions list. Additionally, she has won two Olympic gold medals in women’s doubles and has earned 27 Grand Slam titles to date. Serena is the most recent player to have held all four Grand Slam singles titles simultaneously and only the fifth woman in history to do so.New shades in the Glam Slam! collection will be introduced to coincide with each of the four major tournaments, beginning with the Australian Open in January 2011, followed by launches in May 2011 for the French Open, June 2011 for Wimbledon and August 2011 for the US Open. As with all OPI Nail Lacquers, the Glam Slam! collection contains no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

Glam Slam! France will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $14.95 ($20.95 CAN) suggested retail for each duo-pack.
 
 



 

Nice Stems! by OPI Revamps Nails with Vibrant Pink Hues for Summer 2011

Stop and see the flowers with summer’s Nice Stems! by OPI, a limited edition collection featuring four new nail lacquers in stunning shades of pink. With whimsical names based on their floral inspirations, these vibrant, flirty colors range from pale, frosty pink to rich fuchsia. Nice Stems! offers fingers and toes a perfectly pink shade for all of summer’s looks.


“These vibrant, feminine hues complement 60’s ladylike fashions, 70’s glam looks, and bold color-blocking, which are the season’s staples,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “The Nice Stems! collection also offers an interesting contrast and feminine accent to the punk and biker looks on the runways.”
 



 



Zoya Nail Polish presents three new mattes for summer 2011.

modmattes LE

all of the color - none of the shine!

Zoya is the new color of fashion... The ZOYA color experts have done it again! Introducing three new LIMITED EDITION (LE), exclusive modmattes LE* shades for summer 2011...
 

The incredible Zoya modmattes LE* shade collection has been expanded with three new LIMITED EDITION beauties. Get all of the color, none of shine with modmattes LE*, Zoya’s exclusive blend resulting in utterly wearable and truly stylish matte nail polish.

Zoya Nail Polishes are free of harmful industrial chemicals like toluene, camphor, formaldehyde, formaldehyde resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find Zoya modmattes LE* as well as over 300 other ultra high-fashion Zoya shades at www.zoya.com.

As always, each and every Zoya color is made for women so we name them after women.

modmattes LE* by Zoya, available March 21, 2011

Sug. Retail $8.00 per 0.5 fl.oz. bottle (US)

Available at www.zoya.com
Zoya Nail Polish presents two new collections with six new metallics and six new creams for summer 2011.

Sunshine and Summertime

...everything should be this good!
 
 

Summer 2011 color so perfect that it could only come from the nail polish experts at Zoya... Zoya is the New Color of Fashion!

ZOYA SUNSHINE COLLECTION· Reva (ZP546) - A cool toned strawberry red with glowing golden metallic sparkle. A very rich and luxurious looking gilded red.

Kimmy (ZP547) - Gleaming metallic candy apple red brightened by gold sparkle. Not your usual red shimmer- this one has a fiery attitude.

Apple (ZP548) - Luminous yellow-toned apple green packed with gold metallic sparkle. A dimensional green that's clean and bright.

Tanzy (ZP549) - Light, bright tangerine orange with yellow gold metallic sparkle. A sunny orange that's easy to wear year-round.

Rica (ZP550) - Warm light coral with pink and orange tones and heavy gold metallic sparkle. An alternative to flat corals for when you want to shine.

Faye (ZP551) - A bronzed mauve with purple and brown undertones flooded with right gold sparkle. A unique gilded shade that will work in any season.

ZOYA SUMMERTIME COLLECTION· Sooki (ZP552) - Bright, clean, crisp cool cherry red cream with a subtle jelly finish. For an irresistible, attention-grabbing red nail.

· Tamsen (ZP553) - Medium warm brick red with strong orange tones with an opaque cream finish. A special red that is both enticing and mysterious

· Areej (ZP554) - Pink with an opaque cream finish. A pink for when you want a bold pop of color but not something neon-bright.

· Kieko (ZP555) - Warm, red toned dusty light purple with berry tones with an opaque cream finish. A nice alternative to pure pink or berry, especially flattering on warm skin tones.

· Mira (ZP556) - Blue toned medium purple with dusty lavender tones and an opaque cream finish. For a muted yet colorful purple that isn't too dark.

· Breezi (ZP557) - Soft, dusty, medium cerulean blue with an opaque cream finish. A super chic high-fashion denim look for nails.

Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, formaldehyde resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find Zoya Sunshine and Summertime as well as over 300 other ultra high-fashion Zoya shades at www.zoya.com.

As always, each and every Zoya color is made for women so we name them after women.

Sunshine and Summertime by Zoya, available March 21, 2011

Sug. Retail $8.00 per 0.5 fl.oz. bottle (US)

Available at http://www.zoya.com/

Nicole by OPI Introduces Something About Spring, Exclusively for Target

Nicole by OPI welcomes warmer weather with twelve new vibrant shades from the Something About Spring Collection, available exclusively at Target. From bold purples to fierce yellow metallics and iridescent shimmers, Something About Spring has a hue to accentuate every style.


“We are thrilled to exclusively provide Target with some of Nicole by OPI’s hottest shades for 2011,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Target is filled with affordable, chic wardrobe staples and Something About Spring includes a variety of colorful, fun lacquers to accessorize every fashion-savvy consumer.”

With playful names reminiscent of blossoming flowers, picnics in the park and seaside vacations, Something About Spring adds a fresh touch to every sunny spring adventure.
















When You Wish Upon a Star…You Get the Ethereal Shades in Misa Cosmetics’ Wishes Collection



Discover a Treasure Trove of Color with New BRIGHTS by OPI, Inspired by Disney and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides

OPI captures the bright colors and breathtaking escapades seen in Disney and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides with six limited-edition Nail Lacquers and a new Silver Shatter! Disney’s highly-anticipated fourth installment of the Pirates of the Caribbean film franchise is directed by Rob Marshall and features an all-star cast, including Johnny Depp and Penelope Cruz
To celebrate the new film, OPI launches its Spring 2011 BRIGHTS Collection, which features a groundbreaking new color addition in the Shatter coat formula– Silver. Inspired by graffiti art, this shade leaves behind a crackled, two-texture silver finish when painted over any dry OPI hue.
“OPI is thrilled to celebrate the latest film in this beloved series,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “The Pirates of the Caribbean: On Stranger Tides lacquers were inspired by a world filled with mythical mermaids, gleaming treasure, and high-seas adventure. With shades ranging from sage and lavender to khaki gray and pastel pink, these colors are evocative of a warm, tropical setting, with a classic nautical influence.”



Precious
ORLY Spring 2011 Collection
Luxurious, Sophisticated Hues to Covet

For centuries, people around the globe have been enamored with lush fabrics, rare stones and extravagant finishes.  ORLY celebrates the refined glamour of porcelain, the vibrant sheen of silk, and the lush sparkle of priceless gems with Precious.  Lend a sense of romance and richness to every spring ensemble by sporting lavish shades on fingertips and toes.  The six lacquers in the Precious Collection signal a fresh approach to spring fashion and a renewed appreciation for the exotic workmanship, ornamental engravings, and sumptuous fabrics known to accompany the luxe life.

  Pure Porcelain: Beige Crème
Gilded Coral: Coral Gold Shimmer
Fancy Fuchsia: Pink Crème
Ancient Jade: Green Crème
Sapphire Silk: Deep Teal Crème
Royal Velvet: Purple Blue Shimmer

(click on the pictures to see them full size)









FINGER PAINTS PALETTE OF PETALS SPRING 2011


From Harry Potter to vampire drama, no one can resist a little fantasy in life, an escape from the everyday. Usually, going from the doldrums of reality to fantastical imaginings on cloud nine takes a little effort, but Misa Cosmetics makes the flight exceptionally easier with the Wishes Collection, six pie-in-the-sky hues that evoke otherworldly beauty with delicate shimmer and alluring iridescence. Thanks to these gorgeous shades—all satin matte with sparkling effect finishes—you’ll be ready to believe in magic again!